While working at Grizzly Digital, I was lucky enough to lead the development of Grizzly’s Augmented Reality R&D projects. The primary goal of this division of Grizzly was to explore how augmented reality, alongside other technologies, can impact marketing in a broad range of industries such as banking, real estate, transportation and hospitality.
The Proof of Concept’s (PoCs) development cycles were based on a rapid development and evaluation methodology – with each being envisioned to later be presented to a leading company within the associated vertical market. The desired outcome of these proof on concepts was to start conversations with leading innovative business, who in the long-term could potential collaborate with us to further develop these PoCs.
My primary role within this team was to lead the development of these PoCs. Each PoC was built within Unity3D using ARCore and ARKit. This role also allowed me to apply myself as technical specialist within our team. This allowed me to provide technical guidance throughout the conceptual and design stages of each project. This fundamentally enabled us to streamline these project phases to make our processes more efficient.